Mdm Fadilah Majid started her career as a Business Journalist, writing business stories for Berita Harian. She then rose to become the Business Editor, taking charge of Ekoniaga.
After 27 years as a Business Editor, she decided to leave her writing career and bought over Spa Jelita. The company has since flourished and known to be the only Arabian spa in Singapore.
Plenary Session"Why Women Should Go Digital: A Personal Journey of Diyana Halik"
Always out and about, Datin Diyana Halik founded Diyana Halik Tudung in 2014. She recently won the Most Popular Womenpreneur 2019 by SMCCI. Diyana juggles multiple roles. Diyana Halik Tudung is a true reflection of her fast-paced life, proving that you can and will look stunning even having to balance an actor husband and three little munchkins.
Closing Speech"Going Beyond COVID: Building a Timeless Business as a Women Entrepreneur"
Huda founded Fempreneur Secrets with the sole mission to make business education accessible to women. Having run multiple businesses since 2012, Huda has served Fortune 500 companies as clients and has helped hundreds of women build profitable businesses online. Huda has been featured on Borneo Bulletin, Progresif Radio and Marketing in Asia.
Identified as one of Cleo Magazine’s Change Makers of 2018, Jumaiyah has developed halalfoodhunt to be the leading app for halal food and loyalty pass in Singapore today. More than just a brand that helps people find and purchase halal food, halalfoodhunt also continuously engages and educates its audience with information concerning halal. To date, she has had several mentions in the media for her contributions in the halal consumer scene. She graduated from the National University of Singapore with a Bachelors of Science (Chemistry), and a second major in Business Management.
Nur Suliani is the co-founder of Kowabunga! Global, an award-winning organisation with several brand names in the education industry. As a sustainability and outdoor education advocate, she leads a team of over a hundred educators in Singapore over 11 branches. She was the Dewipreneur award recipient in 2019 and her organisation clinched 2 champion awards in the Brands for Good 2018. As a mother of 5 young children, she manages her time between her business and her passion for empowering educators to mould future change-makers and responsible stewards of the Earth.
Diana Sabrain is the Co-Founder of OneAgrix, a B2B e-commerce platform for sourcing food ingredients and Agri-food products for lowering barriers the Halal Economy. Diana is an authority figure on the topics of global trade, geoeconomics and using technology for solving Halal food supply chain challenges. Notably, she has been invited multiple times to speak at the annual invitation-only think-tank, Horasis Global Meeting and Asia Meetings, joining 1000 World leaders from more than 70 countries, representing business, government, academia and civil society.
Rozita creates opportunities for businesses to tap into the diverse and ever-growing Asia markets through digital marketing. She has advised over 30 startups and 20 established organizations such as Faro, Melissa, Osim & Rolls Royce on strategies needed to acquire thousands of new online consumers. She is an experienced marketer with more than a decade of experience in various Asia Pacific regional marketing roles. Rozita has worked on a gamut of digital marketing platforms ranging from SEO, SEM, CRM, campaign tracking/optimization, social media, mobile campaigns and digital media planning.
Stephanie Phua is the CEO of Duo Studio, a social media marketing agency. Having had hands-on experience in the industry while it was in its infancy, Stephanie was exposed to managing social media campaigns for local, regional and global clients. Today, Stephanie is focused on helping brands and creators navigate the rapidly evolving social media marketing landscape in Southeast Asia. Stephanie drives Duo Studio’s emphasis on creative and data-driven content strategies; the agency boasts clients such as Disney, Uniqlo, American Express, Kao and more.
Harasha is a passionate Business & Branding Coach who has been helping numerous Small Business Owners over the last 16 years to grow their business the smart way. She has an MBA from NTU & practical business experience.
She served as a Board Member of the government agency AVA & is now Board Member of NAFA. She is also a Vice Chairman of the women entrepreneurs’ wing of SMCCI trade association.
Harasha’s burning desire is to Move People Forward in their Lives. Her keys to success are to Be Honest, Sincere & keep Learning & Growing.
Kartina is the founder and chief strategist of Tin Communications, a boutique public relations and digital marketing agency, where she helps business owners raise their brand awareness and increase their net worth through PR and digital marketing solutions. She pulls her experience in media relations and content writing through more than 20 years both the public and private sectors. As a bilingual writer in English and Malay, she is a Parter/Editor for Op-Ed with Marketing in Asia, an online community magazine featuring articles, news and announcements on all-things marketing with exposure in countries such Singapore, Malaysia, Bangladesh, Mongolia, Australia and the Philippines.
Nadhirah Nor Azhar
Breakout Session"Defining Your Brand Archetype Online with SMEC"
Archetypes are the heartbeat of any brand: it associates a brand with enduring personas or
profiles that feed into the human experience. Join Nadhirah, as she shares 12 types of brand
archetypes that you can adopt to enhance your brand recall and visibility.
Nadhirah is passionate about the strategies that go into branding and marketing. With abackground in branding and digital marketing, she believes in incorporating ideas that make each piece of content click-worthy and designing a memorable brand that catches on. She is enthusiastic in creating content, creative marketing copies and competitive landscape research.
A committed and devoted individual, Nadhirah is always eager to guide and offer advice to improve the internal capabilities of SMEs to reach their business goals.
Breakout Session"Digital Payment for SME"
The days of paying by cash are fading quickly. More than 8 in 10 Singapore consumers have adopted e-payments, while nearly 3 in 5 merchants accept e-payments. The benefits of going cashless go far beyond just convenience and safety. Let DBS share with you about how you can increase your business revenues by going cashless.
Grace is part of the GTS-SME Cash Team in DBS Bank. She work towards relieving the pain points that her SME customers face on a day-to-day basis. Her role involves engaging various stakeholders, both within and outside the bank, to build strong value propositions specific to the customer’s business and industry.
DBS is a leading financial services group in Asia, headquartered and listed in Singapore, with a presence in 18 markets. The bank's "AA-" and "Aa1" credit ratings are among the highest in the world.
Recognised for its global leadership, DBS has been named “World’s Best Bank” by Euromoney, “Global Bank of the Year” by The Banker and “Best Bank in the World” by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney. In addition, DBS has been accorded the “Best Bank for SMEs” by Global Finance in 2019 and “Safest Bank in Asia” award by Global Finance for 11 consecutive years from 2009 to 2019.
Breakout Session"Innovating to Maintain Relevancy for Business and Consumers"
Kelvin Lam has been the Head of Digital Lifestyle & Payments for EZ-Link Pte Ltd since 2012. He is responsible for the overall Transactional Services in key verticals primarily in Public Transport, Retail and Motoring (Car Parking and Electronic Toll Payments) through EZ-Link’s multi-purpose store valued smart card.
As a connectivity to millions of EZ-Link customers; he oversees the EZ-Link Loyalty Rewards platform in connecting with our consumers.
He also manages the portfolio for Prepaid Mastercard for EZ-Link as a Prepaid Card Issuer since 2008; covering both consumers and corporate verticals.
In most recent years; Kelvin together with key stakeholders of EZ-Link have launched EZ-Link Mobile Application for management of CEPAS cards, contactless top up, rewards and value-added services such as EZ-Reload and EZ-PAY; Singapore’s first free card-less post-paid program for electronic toll payment service.
Breakout Session"Innovating to Maintain Relevancy for Business and Consumers"
Geraldine spearheads the conceptualization, implementation and was instrumental for the launch of digital payments and value-added services for EZ-Link.
Geraldine led her team to successfully launch the EZ-Link Wallet as part of the company’s ongoing digital transformation strategy in March 2020. The flagship feature on the EZ-Link app is intended to encourage the adoption of digital payments for the wider Singapore community, covering a large segment from cradle to silver, to make everyday transactions seamless. There are more than 10,000 acceptance points across hawkers, coffee-shops, F&B and other merchants’ which are accepting EZ- Link Wallet via the Singapore Quick Response Code (SGQR) today.
Being a pioneer driver for EZ-Link’s digital transformation journey, Geraldine has been deeply involved in re-inventing EZ-Link’s value-added services jointly with her fellow colleagues to enhance users’ experience and strengthen future business growth capabilities, such as earning of rewards and driving users’ adoption for Auto Top-up.