We’ve selected the best experts with experience in the topics they will cover.

Opening Address

Opening Address by Mdm Fadilah Majid

The day kicks off with an opening address by organisers of this landmark event, ICCMS%40IWED the women's chapter of the Singapore Malay Chamber of Commerce and Industry


GOH Speech


Virtual Photo-Taking

Keynote Speech

Why Women Should Go Digital: A Personal Journey of Diyana Halik

Plenary Session
In the world of startups and tech moguls, why should women go digital? In this plenary session, Diyana Halik shares her journey of how she developed her business from an idea to fruition with the help of tech.


Message from Sponsors

11:00 - 11:30
Panel Discussion 1

Stepping into the World of Digital: The Need to Invest in Digital Marketing

What does the future of e-commerce look like for SMEs? Our panel of experienced female entrepreneurs will discuss how the future will be like and the strategies they have put in place to be digitally ready.
Panelist:● Jumaiyah Mahathir, Co-Founder of HalalFoodHunt● Nur Suliani Md Noor, Co-founder of Kowabunga!● Harasha Bafana, Owner of The Adam & Hawa Network
Moderator: ● Kartina Rosli, Founder of Tin Communications

11:30 - 12:00
Panel Discussion 2

Beyond the Norm: Going Beyond Traditional Marketing to Drive Impact in Business

When it comes to marketing your business online, it is more than just using social media. What are the tools that can help you reach your marketing and business goals faster through digital marketing? Our esteemed panel of speakers will discuss this topic.
Panelist:● Diana Sabrain, Founder of OneAgrix● Rozita Ahmad, Founder of 90Degrees Asia● Stephanie Phua, Founder of Duo.Studio
Moderator: ● Kartina Rosli, Founder of Tin Communications

12:00 - 12:30
Breakout Room 1

Defining Your Brand Archetype Online by SMEC

How can you brand your business effectively online? Together with SMEC, this breakout track is meant for you who wants to create a strong presence online. Learn how you can easily get your business forward online through branding with Nadhirah Azhar.

12:00 - 12:30
Breakout Room 2

Digital Payment for SME

The total transaction value in Digital Payments in Singapore amounts to US$12,309 million in 2019. That's an 11.7% consistent growth every year! If you're not accepting digital payment, you're losing out on a huge market segment. In this track with DBS, you'll learn about digital payments, setting up and implementing it in your business.
NOTE: Smartphone Required.

12:00 - 12:30
Breakout Room 3

Innovating to Maintain Relevancy for Business and Consumers

With innovation at its core, hear from us and find out how EZ-Link transforms from card-based payments to utilizing tomorrow’s technology to enable digital growth for businesses, catering to a wide range of customers, from cradle to silver.

Closing Speech

Going Beyond COVID: Building a Timeless Business as a Women Entrepreneur

With the whole day's knowledge gain, what are the next steps to take? Implementation is key to your business success and digitisation. Listen as Huda Hamid shares her view on how you can build a timeless business as a women entrepreneur, through digitisation.

12:40 -13:00

Post-Event Virtual Networking

To end of the events for the day, join our guests, fellow businesswomen and industry partners to seek further opportunities to collaborate and grow together.